Logo Design Love

A Guide to Creating Iconic Brand Marks

Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks.

Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo—from shaping a project brief to presenting final work with confidence.

Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.

The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.

In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you’ll learn:

• Why logos matter, and how they shape the way we experience brands
• How storytelling, strategy, and simplicity work together in iconic design
• What to consider when creating a new mark or refreshing an existing one
• How to price your work and communicate its value to clients
• How to navigate client conversations, from first meeting to final presentation
• Ways to stay motivated, manage feedback, and grow your confidence as a designer
• Practical advice to sharpen your logo design process
• What it takes to build an identity system that goes beyond the logo

Whether you’re designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.