The Collective Edge

Unlocking the Secret Power of Groups
A deep-dive into the surprising science of group dynamics that will forever change how you live and work

The definitive guide to the surprising science of group dynamics, and the ultimate resource for building high-performing teams, communities, and organisations
 
‘Essential reading for creators, builders, and leaders’
DANIEL H. PINK, author of Drive
 
‘A deep dive into the dynamics of successful teams'
ADAM GRANT, author of Think Again
 
Our lives are full of groups, and they’re not easy. Families are complex, workplaces are challenging – and yet these dynamics shape us. So how can we avoid the common pitfalls of living and working together and get the most from our groups? The solution isn’t to change individuals: it’s to think about the collective.
 
In The Collective Edge, Colin Fisher, one of the world’s foremost experts on group dynamics, distills decades of research into practical strategies to help groups function at their highest levels. Through case studies that include billion-dollar companies, boutique design firms and great sports teams, Fisher reveals how to compete without dysfunctional conflict, why conformity pressure can sometimes be positive, and why effective group leadership often comes down to structure and organization instead of motivational speeches.

The secret to getting the most from your groups is knowing how to work with the invisible forces of group dynamics instead of being unconsciously pushed around by them. Whether you’re a leader, team member, or simply want to explore a different way of thinking, The Collective Edge provides essential wisdom that will forever change the way you live and work.