Principles of Mass Communications

Introduces students to mass communication, a broad field that encompasses the communication of information to the public through a wide range of mass-media outlets, from print magazines and newspapers to interactive, multimedia-oriented websites and apps.

This volume introduces students to mass communication, a broad field that encompasses the communication of information to the public through a wide range of mass-media outlets, from print magazines and newspapers to interactive, multimedia-oriented websites and apps. The history of mass communication spans centuries, and changes within that field have often occurred alongside—and at times spurred on—social change, the rise and fall of industries, and shifts in the geopolitical landscape.